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Google Business Profile Categories List for Dentists
Google Business Profile Audit
Want your categories, services and listing checked against three local competitors? We send a written fix list from your public listing, no login needed.
Most dentists should use Dentist as the primary category, then add only the additional categories that match a distinct line of work. Google allows one primary category and up to nine additional ones, chosen from its fixed list (Google Business Profile help). Category names can change; type each one into your profile's category field to confirm it still exists before you rely on this list.
Primary category
Dentist. A specialist practice should use its specialty instead, for example Orthodontist or Pediatric dentist, if that is what most patients come for.
Additional categories to consider
Only add one if customers can hire you for that work by itself. Adding categories you do not offer can make your listing less relevant, not more.
- Cosmetic dentist
- Emergency dental service (only with emergency hours on your profile)
- Pediatric dentist
- Orthodontist
- Periodontist
- Endodontist
- Oral surgeon
- Prosthodontist
- Teeth whitening service
What goes in Services instead
Work that is part of your main trade usually belongs in the Services section of your profile, not in categories. Examples for dentists: cleanings, fillings, crowns, veneers, Invisalign, implants consultations, root canals (when you are a general practice).
Pick your dentists categories
Tick the primary category first, then only the additional categories that describe work customers can hire you for on its own. Google allows 1 primary and up to 9 additional categories. Nothing is uploaded; it runs in your browser.
Check your categories against competitors
- Search your main service plus your city in Google Maps.
- Note the category shown under each business in the top three results. That is their primary category.
- If most of them use a different primary than yours, check whether it describes your business more accurately.
If you want us to check it
Our Google Business Profile Audit compares your categories, services and listing against three local competitors and gives you a written fix list. We work from your public listing; no login needed.
Free: score your listing yourself with our 10-minute Google Business Profile checkup (no signup to use). Also see our GBP categories for chiropractors.
Buy audit - $79Buy audit + written fixes - $149
Google Business Profile Audit
Want your categories, services and listing checked against three local competitors? We send a written fix list from your public listing, no login needed.