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Google Business Profile Categories for Lawyers
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Most law firms should use your main practice area category (for example Personal injury attorney) as the primary category, rather than a general one such as "Lawyer" or "Law firm"; Google's guidelines say to choose categories that are as specific as possible (source: https://support.google.com/business/answer/3038177). We suggest adding only additional categories that match a distinct line of work. Google's help says you choose a primary category and can select up to 9 more (source: https://support.google.com/business/answer/3039617), and that you pick categories from the list Google shows and can't create your own (source: https://support.google.com/business/answer/7249669). The category names on this page are examples only: confirm each one by typing it into your profile's category field and picking it from the list that shows up.
Example additional categories to look for
Only add one if customers can hire you for that work by itself. Google's guidelines say to use as few categories as possible to describe your core business (source: https://support.google.com/business/answer/3038177). Confirm each example below in your profile's category field before you use it.
- Personal injury attorney
- Family law attorney
- Divorce lawyer
- Criminal justice attorney
- DUI lawyer
- Estate planning attorney
- Bankruptcy attorney
- Employment attorney
- Immigration attorney
- Real estate attorney
- Lawyer
- Law firm
What goes in Services instead
We suggest listing work that is part of your main offering as services rather than categories. Google's guidelines say categories should describe what the business is, not list every service it offers (source: https://support.google.com/business/answer/3038177). Examples for law firms: free consultations, specific case types such as car accidents or slip and fall, wills and trusts, contested divorce, visa applications.
Pick your lawyers categories
Tick the primary category first, then only the additional categories that describe work customers can hire you for on its own. The picker caps you at 1 primary and 9 additional categories, matching Google's help page (https://support.google.com/business/answer/3039617). Nothing is uploaded; it runs in your browser.
Check your categories against competitors
- Search your main service plus your city in Google Maps.
- Note which category each of the top three businesses appears to use.
- If most of them seem to use a different main category than yours, check whether it describes your business more accurately.
Next, check your description with the free GBP description checker.
If you want us to check it
Our Google Business Profile Audit compares your categories, services and listing against three local competitors and gives you a written fix list. We work from your public listing; no login needed.
Free: score your listing yourself with our 10-minute Google Business Profile checkup (no signup to use). We are independent and not affiliated with Google.
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Google Business Profile Audit
Want your categories, services and listing checked against three local competitors? We send a written fix list from your public listing, no login needed.