Row & Page / Guides
Google Business Profile Categories List for Roofers
Google Business Profile Audit
Want your categories, services and listing checked against three local competitors? We send a written fix list from your public listing, no login needed.
Most roofers should use Roofing contractor as the primary category, then add only the additional categories that match a distinct line of work. Google allows one primary category and up to nine additional ones, chosen from its fixed list (Google Business Profile help). Category names can change; type each one into your profile's category field to confirm it still exists before you rely on this list.
Primary category
Roofing contractor. Keep it primary even if storm work drives most revenue; storm work is a service, not a category.
Additional categories to consider
Only add one if customers can hire you for that work by itself. Adding categories you do not offer can make your listing less relevant, not more.
- Gutter service
- Gutter cleaning service
- Siding contractor
- Skylight contractor
- Roof inspector
- Solar energy contractor (only if you install solar)
- General contractor (only if you take non-roof projects)
What goes in Services instead
Work that is part of your main trade usually belongs in the Services section of your profile, not in categories. Examples for roofers: roof repair, roof replacement, storm damage repair, leak repair, shingle, metal and flat roofing.
Pick your roofers categories
Tick the primary category first, then only the additional categories that describe work customers can hire you for on its own. Google allows 1 primary and up to 9 additional categories. Nothing is uploaded; it runs in your browser.
Check your categories against competitors
- Search your main service plus your city in Google Maps.
- Note the category shown under each business in the top three results. That is their primary category.
- If most of them use a different primary than yours, check whether it describes your business more accurately.
If you want us to check it
Our Google Business Profile Audit compares your categories, services and listing against three local competitors and gives you a written fix list. We work from your public listing; no login needed.
Free: score your listing yourself with our 10-minute Google Business Profile checkup (no signup to use). Also see our GBP categories for landscapers. Also see our GBP categories for law firms.
Buy audit - $79Buy audit + written fixes - $149
Google Business Profile Audit
Want your categories, services and listing checked against three local competitors? We send a written fix list from your public listing, no login needed.