Row & Page / Guides

Google Business Profile Categories for Plumbers

Most plumbers should use Plumber as the primary category. We suggest adding only additional categories that match a distinct line of work. Google's help says you choose a primary category and can select up to 9 more (source: https://support.google.com/business/answer/3039617), and that you pick categories from the list Google shows and can't create your own (source: https://support.google.com/business/answer/7249669). The category names on this page are examples only: confirm each one by typing it into your profile's category field and picking it from the list that shows up.

Example additional categories to look for

Only add one if customers can hire you for that work by itself. Google's guidelines say to use as few categories as possible to describe your core business (source: https://support.google.com/business/answer/3038177). Confirm each example below in your profile's category field before you use it.

• Drainage service
• Septic system service
• Water heater installation service
• Water damage restoration service
• Gas installation service
• Bathroom remodeler
• Water softening equipment supplier
• Water filter supplier
• HVAC contractor (only if you run heating and cooling as its own service)

What goes in Services instead

We suggest listing work that is part of your main offering as services rather than categories. Google's guidelines say categories should describe what the business is, not list every service it offers (source: https://support.google.com/business/answer/3038177). Examples for plumbers: drain cleaning, leak repair, water heater repair, sewer camera inspection, fixture installation, emergency service.

Check your categories against competitors

1. Search your main service plus your city in Google Maps.
2. Note which category each of the top three businesses appears to use.
3. If most of them seem to use a different main category than yours, check whether it describes your business more accurately.

Next, check your description with the free GBP description checker.

If you want us to check it

Our Google Business Profile Audit compares your categories, services and listing against three local competitors and gives you a written fix list. We work from your public listing; no login needed.

Free: score your listing yourself with our 10-minute Google Business Profile checkup (no signup to use). Also see our GBP categories for electricians. We are independent and not affiliated with Google.

Buy audit - $79Buy audit + written fixes - $149